Public Relations in Business Essay Example | Topics and Well Written Essays - 4000 words

Public Relations in Business - Essay Example " According to two American PR professionals Scott M. Cutlip and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication". Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market. Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs. Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services. Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career's end, to their legacy. PR has had many definitions over... Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market. Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs. Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services. Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career's end, to their legacy. PR has had many definitions over the years and since its early boom days of the 1980s has almost entirely redefined itself. This is probably because most clients these days are far too media-savvy to think that fluffy ideas and champagne parties constitute a good media service (of course this is a good thing, but we do still like a good champagne party). PR these days is often misunderstood, and it's probably the fault of the PR industry itself that most people aren't sure where PR is supposed to stop and marketing, advertising, branding and all the other media services begin. Put very simply, good PR encourages the media (newspapers, magazines, TV and radio) to say good things about your product/service or whatever it is that you want to promote so that more people buy your

Diversity in Work and Organisation Essay Example | Topics and Well Written Essays - 2000 words

Diversity in Work and Organisation - Essay Example It must change to reflect the said diversity and in so doing, partially contribute towards the amelioration of cross-cultural, transnational and cross-linguistic paradigms (Hon and Brunner, 2000; Grin and Korth, 2005; Morrison, 2006). If they are to effectively perform within the bounds of multicultural societies and ethnically diverse markets, organizations must hire a diverse pool of talented people who bring skills such as language and cultural expertise to the equation. Changing demographic realties, whether on the local or the global level, have brought a plethora of challenges and opportunities to the fore. As regards opportunities, people who previously have been denied the opportunity for full development of their talents may achieve greater opportunities. However, these opportunities to minorities and diversity have been created through struggle, particularly opposition from the dominant majority. To alleviate these issues, organisations commonly talk about implementing diversity programs and other initiatives to increase understanding of different cultures and to help acclimate foreign individuals into society and, herein, lies the greatest challenge (Hon and Brunner, 2000; Grin and Korth, 2005; Morrison, 2006). The challenge to the positive and constructive exploitation of the opportunities which diversity promises lies in the management of diversity through the adoption of employee diversity training programmes, ultimately lending to the de velopment of an organisation's human resources. While the majority of Western companies have openly expressed their commitment to diversity management within an HRD context, Morrison (2006) argues that commitment has been largely limited to rhetoric, as opposed to action and HR training. Diversity rhetoric, as opposed to action, abounds. This does not imply, however, that the rhetoric is without value or does not have the potentially to constructively inform the design of diversity training programmes. As Edelman, Riggs, and Drita (2001) point out, the diversity rhetoric which pervades management and HR journals positively directs organisations towards the management of diversity, the value of diversity and the real-time benefits which organisations may accrue from adopting flexible management styles which are willing to defer to the interests of individuals, and able to resolve new types of conflicts that arise from various cultural backgrounds. Moreover, this new management style needs to be supportive of various lifestyles, able to match different types of people to appropriate jobs, and willing to accommodate different methods of accomplishing work and evaluating people (Edelman, Riggs and Drita, 2001). Diversity rhetoric has, in some cases, translated into a recipe for action. Companies have begun providing diversity training, particularly to managers. As early as 1991, a study of 406 organizations showed that 63% provided diversity training for managers, 50% provided a statement on diversity from top management, 39% provided diversity training for employees, and 31% had a diversity task force (Winterle, 1992). According to Gilbert and Ivancevich (2000), as organisations and societies have become

Analysis Of Slumdog Millionaire Film Studies Essay

Analysis Of Slumdog Millionaire Film Studies Essay In this assignment I will be describing the structure and the ownership of the UK film industry and exploring the production, distribution and the exhibition of Slumdog Millionaire. I will be also looking at the relationship between films and their production contexts and the relationship between audiences and films. Danny Boyle, a British director, directed the film, Slumdog Millionaire. It was about Jamal, who was Dev Patel, grew up in the slums, who then becomes a contestant in Who Becomes a Millionaire. The events that happen when he was young becomes back to life, when he is being asked questions in the game show. When people watch the movie everyone will have their own interpretation of what the outcome of the story will be. The first half of the film, the colour, style, and subject matter felt reminiscent of City of God, but Danny Boyles distinct shots choices and humour separates the film above the rest. The second half of the film does slow down a bit and the fairy tale ending makes you feel good inside, but it doesnt always bring critics accolades. The bit that attracted the viewers the most was the cultural and social issues highlighted throughout the film. The poverty, violence caused by poverty, and religious discrimination was very prevalent throughout the film. Danny Boyle chose certain shots to show the poverty and desperation of the people of India, without any dialogue he kept the social and cultural context all-visual. Some parts of the film were from a Hollywood style, where they had artists from America, M.I.A. The movie showed some negative aspects of India, where they were slums, poverty, prostitution and robbery. The young boys resorting to violence for food and shelter becomes at times heroic. Young children finding their way to survive and being forced to mature long before their time. India in the past 10 years has drastically changed the countrys economic standing growing the middle class from the rise of industry. TALK ABOUT BOYS AND GIRLS The characteristics of Inde Films are: They are largely driven, they relate individual to a wider social/cultural background, narrative are left often, some do/some dont have closure, there is an emphasis on a documentary style and photography, they deal with real current social issues, narratives can be circular cut up back to front and sometimes simple too, they often deny generic expectation, and independent films tend to have lower budgets, lesser or unknown stars, and they are shot on location. The British and the French were the ones who created the equipment that were needed to make a movie. After the World War happened, the British had changed, where they couldnt make any more movies. The American had a chance to produce quality movies and produce more. Vertical Integration is a style of management control. It is a process of steps in the production, distribution and exhibition of the movie product that are then owned by a company. The big 5 were: Warner, MGM, Paramount, 20th Century Fox and R.KO. They are now: Disney, 20th Century Fox, Universal, Paramount, Columbia, and Warner Brothers. The five owned their own studios, distribution divisions, and theatres. They also signed contracts with actors, actresses, and other filmmaking personnel. They had the scriptwriting, filming, production, and the distribution of a movie. The Little Three are: Universal Pictures, Columbia, and United Studios. The Little 3 owned few or no theatres, so there was no built in guarantee that the films that they made would be shown. Each of them lacked one of the three elements required in vertical integration owning their own theatres. The casting of Slumdog Millionaire constructed and targeted towards different audience segments by looking at the most of the famous Bollywood Stars in India, Anil Kapoor who is the Millionaire host in the film. Anil Kapoor is a famous Indian Actor who appears in most famous Bollywood films. Slumdog Millionaire was Anil Kapoors first role in an international film. Frieda Pinto, is another famous Indian actor, she was starred at Latika. Before she was starred in Slumdog Millionaire, she was modelling for a company called Elite Model Management India for two years. Frieda had won eight Oscars for the film. Her life was transformed as she embarked on a promotional tour round the world, staying in five-star hotels and being driven by chauffeurs. Irfan Khan is an Indian Actor in film, television and theatre. In the movie, Slumdog Millionaire, Irfan Khan has a role of being a police inspector, who he investigates if Jamal cheated in the game show or telling the truth. A R Rahman produced m ostly all of the Bollywood soundtracks. Slumdog Millionaire at times sounds like a mixture of random pieces that dont have much to do with each other. The soundtracks were created with specific visuals in mind. The song, O Saya was one of the two nominated tracks for Best Song at the Oscars, and the other winner being Jai Ho. The past is genuine with rich sounds mirroring the Mumbai cityscape. Jai ho is an essential Rahman track, completed with his favourite vocalist, Sukhvinder Singh. In scene 5 M.I.A make an appearance in Paper Planes, the track is relaxed and carefree. In the first scene A R Rahman uses M.I.A to sing, from Hollywood, distinct an American audience. The soundtrack is really important to India. Cross Media Ownership is where a company owns different media in press. This is terrible for Democracy, there is no incentive for the reporters to investigate and get the story, since the ownership alone decides what news is and what isnt and there is no competition for viewers/readers. It is important because it allows the movie and the companies to get more attention by the audiences. If they wanted to watch a movie they would have to spend money to see it, which will give more money to the company. The slums kids had enjoyed the experience of the movie. The slum kids didnt have to act, they just had to be natural in front of the camera. The slums lived on the side of the rail tracks, which were made out of plastic sheets with tinned roofs. After their movie had been successful, they were invited to the Oscars where they were being interviewed, meeting Hollywood celebrities and they could walk on the red carpet. The movie was to show the viewers how they were living in such conditions in India. In conclusion, the audiences were attracted to the Hollywood film style, and werent not paying attention to the European film style. The European film style had to be changed so more viewers could watch it. Hollywood was high up in the market, where they could afford to make 3D films.

Characterization in Hamlet :: essays research papers

â€Å"In some respects we can know fictional characters even better than we know people.† The author of Literature, Structure, Sound, and Sense makes an important point about fictional characters. An author can â€Å"make† or â€Å"break† a story by how they portray the characters as well as how relatable they are. An author can also make a story interesting by using different types of characters, as well as following the three principles of a good character. Shakespeare uses these concepts in Hamlet to brilliantly display his characters and allow readers to relate to each of them. The protagonist in this play is Hamlet. Hamlet is a character presented indirectly, because readers are not told explicitly who Hamlet is. Throughout the story readers learn new things about him. Hamlet even tells other characters in the story that there is more to him than they know. Even at the end of the story readers may not feel like they completely understand Hamlet. Hamlet is also a round character. Hamlet is a very complex individual, who is philosophical as well as contemplative. Readers see many sides of Hamlet, from his â€Å"love† with Ophelia in the beginning and then his carefree approach to her later, as well as his passionate fight for revenge over his father’s death. Hamlet also develops during the entire play. Readers at first see Hamlet’s disbelief when confronted by the ghost but through some investigating, mainly the play used to prove Claudius’ guilt, Hamlet finally comes to realize that his uncle really did kill his father. Hamlet also follows the three principles of a good character: consistent, motivated, and plausible. Hamlet is consistent throughout the whole story. Even when readers see him change and develop, it is because of a significant event in the story. An example of this is the change in actions towards Ophelia. Hamlet starts out treating Ophelia lovingly, but because of her rudeness to him he starts to back off. He is also motivated, as he attempts to find his father’s killer and seek revenge. Hamlet is also a plausible character. He is not completely removed from human nature, as readers see him struggle with emotions and revenge. He also is not the â€Å"perfect† human as he is subject to rage and impulses. This character is essential to this story because he is the protagonist. Without Hamlet there is no story.

The Love Song of J. Alfred Prufrock

Prufrock Paralysis The Love Song of J. Alfred Prufrock, written by T. S. Eliot, is a truly depressing poem. The poem concerns with a character (Prufrock) that can see and understand the values in life – love, joy, companionship, and courageousness – but is unable to act on his longings. The poem shows constant struggles of Prufrock’s uselessness. The worst part about his uselessness is that he is conscious of it. T. S. Eliot uses the theme of Paralysis, the incapacity to act, throughout the whole poem. Eliot uses the theme of paralysis to demonstrate Prufrock’s struggle his social, maybe even sexual, struggles.Prufrock is a middle-aged man, who seems to be going through a mid life crisis, and is afraid to commit to anything. He lives such a depressing life. From the start of the poem, the readers can see a sense of paralysis in Prufrock. â€Å"Like a patient etherized upon a table,†(603). Ether was once used as an anesthetic, which is a drug that pu ts patients to sleep for surgeries. The use of ether in line three has two different meanings to it. The first being how Prufrock views himself; he feels as if he cannot achieve anything, as if he is in a constant state of being etherized.The second use of â€Å"being etherized,† is that he incapable of relating to the beauty of the world, which is an immensely depressing thought to have. This is a constant struggle with Prufrock because he always feels as if he is not good enough. Beauty plays a crucial role in Prufrock’s paralysis. His constant thoughts of not being beautiful enough, and always feeling as people are judging him, make him feel not strong enough; thus leading to not being able to pursue anything. â€Å"With a bald spot in the middle of my hair – (They will say: ‘how is hair is growing thin! ’),†(604).The readers get a clear image of what Prufrock looks like. He is a somewhat of an old man. The readers can see from this quote how Prufrock has little to no confidence in himself at all. Look at the line â€Å"they will say,† this is a clear image of Prufrock’s fear of being judged. He does not feel good enough, which explains his reason for him to â€Å"Descend the stair,† (604). He descends the stair, because Prufrock is too nervous and does not feel youthful enough or beautiful enough to pursue any social activity. The use of questions throughout the poem shows Prufrock’s indecision.Eliot uses questions as a way to show how Prufrock escapes having to act with courage and decisiveness. â€Å"I grow old†¦I shall wear the bottoms of my trousers rolled. Shall I part my hair behind? Do I dare to eat a peach? † (606). Here, the reader see’s that Prufrock knows he is getting old, and by saying he will wear his trousers rolled and part his hair, he wants to appear young. Appearing young to him, means being beautiful, thus being noticed by others. Prufrock has not mo tivation at all, and no confidence in himself. All of this contributes to his paralysis.Posing questions like â€Å"do I dare eat a peach† and â€Å"shall I part my hair to the side,† shows Prufrock accepting his flaws and in the end, making himself less motivated and somewhat depressed. A perfect example of Prufrock’s depression, lack of confidence, and absolutely no motivation at all, is when Eliot writes about mermaids. â€Å"I have heard the mermaids singing, each to each. I do not think that they will sing to me,† (607). Eliot presents a clear image of Prufrock recalling a time of listening to mermaids sing to each other, but not singing to him.Interesting how he believes that a fictional and mythological creature will not even notice him. Prufrock has zero self-confidence thinking that a mermaid will not bother to sing to him. This leads to his paralysis; If a fictional being will not even take the time to notice him, why waste time with humans? Asi de from beauty, the feeling of always being watched, judged, and analyzed plays a monumental role in Prufrock’s paralysis. Eliot uses an insect metaphor to illustrate how Prufrock feels judged by everyone all the time. And when I am formulated, sprawling on a pin, when I am pinned and wriggling on the wall,†(605). The quote here shows an image of an insect being pinned up on a wall, ready to be inspected and analyzed. The insect metaphor used here reveals Prufrock’s state of misery. He sees himself as being painfully trapped by the thoughts of others, as if his actions are constantly being watched. Prufrock feels pressured to be accepted, and most of that pressure comes from him. Constantly thinking that he is not welcomed and not good enough for anybody. Do I dare disturb the universe,† (605). Eliot uses this question to depict a clear example of how Prufrock feels about himself, by stating that his presence disturbs the universe. This blends two fundament al ideas in the poem where Prufrock is, as usual, constantly being self-conscious of his own actions and what he thinks he is supposed to act in social gatherings. â€Å"Prepare a face to meet the faces that you meet,†(604). Prufrock believes that he must ‘prepare a face’ so that he can be accepted by the people is about to be around.Prufrock thinks being himself when meeting people is unacceptable, and in order to be socially accepted he must prepare himself to become someone he is not. All these factors restrict him, causing him to be in a greater state of paralysis. When one is drowning, they are downright hopeless. The same thing goes with paralysis; when one is in the state of paralysis, they are hopeless and cannot do anything. Eliot does a fantastic job creating an image of Prufrock drowning in a pool of criticism and judgment. â€Å"Till human voices wake us, and we drown,† (607).Here, the use of drowning is not literal, he is not drowning it water , but drowning from stress. The human voices wake up Prufrock to reality, and he cant handle it. One can only handle so much, and by the end of the poem Prufrock hits his limits, and drowns in his pool of uselessness. He convinces himself that he is not good enough, feeling people are judging his every move, and feeling criticized. As a result to all of this, the anxiety hits him hard. This finalizes his state of paralysis, and finally drowns from being overwhelmed. Eliot plays with minor themes like beauty, age, and women, to show Prufrock’s state of paralysis.Although Eliot’s poem about a depressed fictional character, it teaches the audience a lesson. By using themes and metaphors in his poem, Eliot makes a point of telling the audience that there is a Prufrock in everyone. It is not an easy task to live up to everyone’s expectations, let alone your own expectations. This is exactly the struggle we see Eliot’s character go through throughout the poem. He struggles to impress himself, and impress others. Prufrock has the incapacity to act on very simple things. He is too scared to confront women in social gatherings, he is too self-conscious, and he lacks motivation.Similar Prufrock no one is perfect. There will always be a point in time where one feels that they cannot do anything, whether its talking to women or convincing yourself that you are good enough. Everyone suffers a state of paralysis at some point in their lives, the hard part is how they over come it, but with Prufrock we see him â€Å"drown† in his paralysis. Works Cited Eliot, T. S. â€Å"The Love Song of J. Alfred Prufrock. † Backpack Literature: An Introduction to Fiction, Poetry, and Drama. By X. J. Kennedy and Dana Gioia. New York: Pearson/Longman, 2006. 603-07. Print.

Banig Organizer Bag

Our future plans Include developing our line of travel necessities which are the Travel Bags, Passport Holders and other Travel Accessories all will still made with the main product Banging in a span of 5 years within the industry. We define our market as Travel Accessories. We currently hold 83. 33% of this market only a certain area of our target market which is UN Eave. And believe we can capture 95 %of it by year 2018. Some of our most notable customers Include Travel Managers International Inc. , Broadway travel Inc. And Allures Travel Inc. As of now we still onto have a direct competitor who makes the same kind of product that we do but there are alternatives to our product including Travel Kits made of leathers and Organizers made of plastics. Our product is unique/superior because of its main material which is the Banging. We have a competitive advantage because of our easy accessibility of our services and durability of our product. We anticipate new companies to enter this market because of the growing awareness for nature friendly products.The greatest risks associated with our business today are shift of people seeking the elf of travel agencies because they would rather use the internet to book their own. We feel we can overcome these risks because of there are still a huge number of people who trust to seek professional assistance in doing tours and there would always be clients who we can offer services. Our biggest recognized opportunities Include the growing number of tourist and the awareness of nature friendly products The management team is led by General Manager Ms.Ma. Patricia I Del Rosaries who founded the company in 2016. She graduated at Far Eastern university with a degree of BBS Tourism Management. She previously worked as a Sales Associate and Front Desk agent in Arizona, USA. The Product Design Officer is Ms. Cezanne Anne Manual together with Ms. Tanganyika Guttering both graduated with a degree of BBS Tourism Management The Sales a nd Marketing Officers Is Ms. Glacial Lazar with a degree of BBS Hotel and Restaurant Management and Ms.Czarina Abode graduate of BBS Tourism Management And The Finance Officer Ms. Journalize Joe Santos also from Far Eastern university with a degree of BBS Tourism Management. We have office located in 1120 Medial Extension, Otis, Pace, Manila. We currently perform outsourcing at Clamping Marking City. Our total full time staff is composed of 6 people and our products are distributed by direct selling. The expenses for a year by allocating budgets for each. We expect to provide an exit within 5 years by rationalization.Financial Snapshot In the fourth quarter, our company had sales of PH 162,500 and net income of PH 40,625, compared to sales of PH 83,500 and net income of PH 20,875 in first Quarter. MANAGEMENT ASPECT Key Business Operation Contemplation will be following the chain of command principle when any new reduce designs arise. Our purchasing and quality assuring officers and our finance officer will be responsible in all of the details regarding the contract between the business entity and the outsource manufacturer.If everything looks good and we want to move forward with the proposal we will take it to our general manager to get his/her approval. When the general manager approves the proposal, our sales and marketing manager will begin advertising the new product. Contemplation will focus mainly on word of mouth, social networks, and also sales calls to help make the product seen to the public. After advertising the product, we expect the travel agencies will want to pick up the new product line and begin selling them in their agency.With an established chain of command, we are taking the steps to make sure that there is full company approval on all new product designs. The following are the most important concept in key operation: Quality Control – We always check our end product we examine the final product and looks for defects and how it ca n be improved. This improves product flow and solves minor problems that could become major issues later on. Customer Satisfaction – It is important for us to measure customer satisfaction for their every transaction with us this helps us to identify the functions that need the most attention.Marketing – Identifying the needs of the market for us to develop more strategies to satisfy market demand while exceeding market expectations. Finance – Ensuring the business financial stability by maintaining financial records of the business transactions and sourcing appropriate types of finance to fund its operations. Reliability and Adaptability – It provides an interesting tension in our banging business operations. Our operations need to be reliable. We all need to know hat we can produce in a certain amount of units to meet potential demand no matter what.We also need enough adaptability to change with market and technology shifts and embrace new practices to keep our operations efficient. We chose to make Contemplation a general partnership business entity. All parties involved are responsible for the business, and they share all assets, liabilities, and profits within the partnership as a separate entity. Also, all partners have a financial duty to one another, and are expected to act in the best interests of the partnership as a whole rather than Just for their personal behalf.That is why we feel that Contemplation will thrive as a business and chose a general partnership entity because each partner will bring a specific strength to the company. Organizational Structure The organizational structure of the business shows the arrangement of the employee's position within the organization. The chart shows the key function of every employee within the company. It should be implemented for the primary purpose of facilitating the achievement of organizational goals in an efficient manner.Job Description Position: General Manager Job descri ption: Obtains profit contribution by managing staff; establishing and accomplishing easiness objectives. Job Task: Increases management's effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising Job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending results measurements; allocating resources; reviewing progress; making mid-course corrections. Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff. Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethic al business practices. Maintains quality service by establishing and enforcing organization standards.Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. Contributes to team effort by accomplishing related results as needed. Finance Officer Provides management with financial information by researching and analyzing accounts; preparing financial statements. Job Task: Prepares consolidated internal and external financial statements by gathering and analyzing information from the general ledger system and from departments.Maintains and balances an automated consolidation system by inputting data; scheduling required Jobs; verifying data. Analyzes information and options by developing spreadsheet reports; verifying information. Prepares general ledger entries by maintaining records and files; reconciling acc ounts. Prepares payments by accruing expenses; assigning account numbers; requesting disbursements; reconciling accounts. Develops and implements accounting procedures by analyzing current procedures; recommending changes. Answers accounting and financial questions by researching and interpreting data.Provides accounting support for mergers and acquisitions by reviewing financial information; converting data to general ledger system; obtaining supplementary information for preparing financial statements. Protects organization's value by keeping information confidential. Updates Job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations. Accomplishes accounting and organization mission by completing related results as needed.Product Design Manager Provide the needed operational requirements of manufacturing and off site operations. Job Task: Tracks and receives all incoming and outgoing packages. Maintains and organizes all development samples. Oversee quality control for all domestic samples Work with the design of the product and to revise and update technical flats Manage ND report prototype level costing information throughout the costing process; deadlines and approvals for: costing, quality evaluation, color, fabric and trims are met.Coordinate all factory communication for the development of proto-types. Such responsibilities will include: establishing the timeline, raw material management, and approval requirements with the factory during the centralization process. Sales and Marketing Manager Sales and Marketing manager has the knowledge of customer's needs and wants, ability of balancing customer satisfaction. Job Task: Knows how to do pricing strategyIdentify and evaluate the establishment objectives Formulate the marketing strategy/ marketing mix Compile the list of product/ service offerings Conduct commercial surveys/comments to identify another potential markets and to know the customer satisfaction Ensure increase revenue of the company Handling sales phone calls and e-mails Communicating with clients prior to their course and recording all correspondence Compiling client Information Packs Assisting with the copy writing of marketing materials Developing and implementing ideas for the marketing and sales Utilizing social outworking opportunities to facilitate sales and increase brand awareness Assisting with promotional events Attending and presenting at trade shows and school fairs Salaries: Position Number of Persons Salary Total Salaries P 15,000. 00 P 9,500. 00 Product Design Officers 2 Sales and Marketing Officers P 19,500. 00 TOTAL: P 62500. 00 Mandatory Benefits: These are mandatory requirements for employees are as follows: ASS All employees who are not 60 years of age have to be covered by the Social Security System (ASS).Both the employees and the business entity pay for the membership nutrition of the employee. The amount of the contribution is based on the employee's monthly salary and the schedule of contribution set by ASS. Coverage takes effect on the date of employment. Page-lbs. All employees who are not 60 years of age are also covered by Page-lbs. (Home Development Mutual Fund). In the same manner as that of ASS, both employees and the business entity pay for the membership contributions. The amount of the contribution is based on the employee's monthly salary and the schedule of contribution set by ASS. Coverage takes effect on the date of employment.Public Holidays The monthly salary of each member would include national public holidays. 13th month pay The 13th month pay is an extra pay given to all employees who have been employed for at least a month. If the employee has been employed for less than a year, the computation will be pro-rated depending on the length of service of the employee. Retirement Pay To ensure that the employee is financially secure upon retireme nt from the business entity, an equivalent of a half-month of salary will be contributed to the employee's retirement fund. This will start on the fifth year of service of the employee with the company. Pre-Employment Requirements:The applicant is required to undergo pre-employment medical examination and submit the following: Transcript of Records (original & 1 photocopy). The original copy will be returned to the candidate after verification ASS Number (submit E-1 /E-4, if available) Tax Identification Number NIB Clearance (dated not later than 6 months) Municipality Permit from Manila / Mayor's Permit from Manila Police Clearance Health Certificate from Manila Six PC's. XIX colored ID picture (white background) Orientation: Every employee will be required to participate in the General Orientation Program on his/her first day of employment. The objectives of the program are as follows: Integrate the employee with the Company's Mission, Vision and Values.Familiarize the employee on information relating to company policies and procedures and house rules Instill the importance of customer satisfaction by providing best service, quality and products Familiarize employees with our products and services Develop a sense of ownership and pride towards the attainment of company's goals and objectives The Orientation Program will be conducted by the General Manager. Performance Appraisal: The performance management system is an open and honest 3600 appraisal. This means that your immediate Manager will not only appraise you but you will also appraise yourself and be appraised by your own peers within the Team.All appraisals will cover: Your performance over the previous period which will be based on the performance standards set for each competency profile Your strengths, weaknesses, opportunities and the specific ways to develop and enhance your skills and competencies Identification of your training, education and development needs Your career development plan for t he year ahead Out of this discussion, your career development plan will be set for the year to come, ND an action plan will be drawn up to guide you towards the attainment of your career goal. You will be advised in advance of your appraisal, when it will take place and what you need to do to prepare for it. You will have an appraisal within three months of starting work and another one, before your probationary period ends. Upon reorganization, an appraisal will be conducted regularly depending on the need of the employee and also of the Team. Ideally, an appraisal must be conducted every six months.Each subsequent appraisal must be scheduled six months after or no later than 12 months from the date of the previous appraisal. TECHNICAL ASPECT Product Concept: Contemplation has envisioned a line of products to introduce to the market but as all visions, it will have to begin with steps to get to the goal. Contemplation will launch its pioneer product which will be a Travel Organizer , It will be made with its main material which will be â€Å"banging†, Andover mat usually used in the Philippines for sleeping and sitting. The mat is made of burl, panda or sea grass leaves then the leaves are dried, usually dyed, and then cut into strips and woven into mats, which may be plain or intricate.It will be produced with this material mainly because one of Banging† for their livelihood and also to promote the Philippines being its traditional product which symbolizes their way of living, which is simplicity. The organizer will consist of pockets that will be able to hold items such as Passports, flight tickets, credit cards as well as other personal belongings. In addition to the pockets, we will also incorporate special dividers and holders that will help organize all small items such as chargers, earphones, pens/pencils, and basically anything else that may be needed during travel. This is going to be a unique and a one of a kind item that will cake trave ling easier for any type of traveler. Being made of banging it will show the true culture of the Philippines while still having those popular trend young adults are looking for.Benefit: Contemplatively organizer, a banging with zipper closures, has a variety of benefits that could be interesting for potential customers. Travel Organizers are terrific for avoiding what could otherwise be a cluttered mess in your bag, and make life easier for security inspections as well; this approach also makes smaller items less likely to be lost or forgotten. Company Profile and Logo Contemplation is a trading business entity that will produce products made of â€Å"bang. Contemplation will provide a product that has a unique Filipino touch yet it will be sold in an affordable price. It will also help promote the Philippines by using the raw materials that are traditionally produced in the Philippines.The name behind â€Å"Contemplation† is a mixture of the words; Contemporary and Pinto. C ontemporary meaning happening on the same period, the team chose this word to exactly people specially Filipinos are losing track of what their culture really is and their way of living are focused on following the trends internationally. The team wants to bring back the â€Å"banging† to the public, to be better appreciated in the current time and to be once again representing the Philippines as a product know to the world. Contemn – comes from the word contemporary it mean â€Å"modern† Pinto – is referring to the Filipino people in the Philippines Contemn (letters with banging design) – because our product is made of Banging.